“Google it” has become a way to say look it up on the internet or even to search for something in general.  For small business owners, with a limited budget, Google has many free tools to help market a business, keep track of your online reputation and fulfil a

Google Alerts – Keep Updated on Industry News

Would you like to get a notification every time your name, your company, or your most important keywords are mentioned somewhere on the web?

It is important to know if anybody has said anything about you or your business online.  Google Alerts is one of the many free and useful online tools Google offers to anyone on the web, including companies that are looking for an easy way to monitor their online presence without an expensive monitoring.

A Google alert is simple to set up — just search a keyword, click on ‘create alert’ and — voila — we’ve got a new Google Alert. Google will start sending email alerts whenever it finds updates matching our keyword on the web. Users can set notifications to come daily, weekly, or monthly.

Setting up Google Alerts is quick and easy. Here’s how to do it.

Visit the Google Alert Page.

You’ll set and manage all your alerts from this page.

  • Type your desired search term into the box.
  • Click “Show options” to tailor your alerts. You can filter your results by delivery frequency, sources, language, region, and quality
  • Hit “Create alert.” You’ll start getting notifications for your alerts right away.

Come back to the Google Alerts page when you need to manage or update your alerts.

Social Listening Tool

Google Alerts misses out on a lot of results. It’s not as advanced as dedicated social listening tools but I come across people every now and then who mention Google Alerts as the go-to social listening tool

Consider the following ways alerts can be used to benefit a business:

  • Track Information About the Products/Services
  • Mentions of Company Executives
  • Awareness of Customer Activities
  • Watching Competitors
  • Monitor your Keywords
  • Following Influencers
  • Stay Up to Date on Industry Developments and Technologies
  • How to Set Up Google Alerts

Google My Business Puts you on the Map

Over 100 Billion searches are performed on Google every month. So, if your business is not discoverable on Google, you are losing out on a huge business opportunity.

If you don’t have a presence online, you might as well not exist. With Google My Business you can attract new customers with your free Business Profile on Google.

Create and Update your Business Profile

Google My Business makes it easy to create and update your Business Profile – so you can stand out, and bring customers in.

Google My Business (GMB) offers the greatest impact for brands seeking local exposure.

Features like Google’s Local Search results (shown in the screenshot below), which break out with a list of nearby businesses and much of the pertinent information needed to find a specific business (e.g., address, business hours, category, reviews) and potentially buy something, further emphasize the need for a GMB listing for both new and established businesses.

Google My business is a great free online tool
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